Coldwell Banker
Carriage House Realty
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How to Effectively Sell and Market ENERGY STAR Qualified Homes
Date: Thursday, August 14, 2008
Time: 9 a.m.to 4 p.m.
Location: Fredericksburg Hospitality House
Cost: $20 per person
Description: In this 6-hour hands-on training session, you will learn how to tell your energy efficiency story to potential customers and learn from the tried-and-true marketing strategies employed by hundreds of highly successful energy-efficient homebuilders.
Attendees Will Learn:
- What approach storm is about to change consumer housing preferences
- Why used and standard code homes will become technically obsolete
- How ENERGY STAR qualified new homes can improve the quality of homes while reducing ownership cost by $1,000's
- How you can most effectively translate the benefits of truly energy-efficient homes into a compelling value message
- How you can create professional, customized point-of-sale materials for homebuyers featuring each homebuilder’s name, logo, web site, and images in less than a minute
- How you can co-brand with ENERGY STAR to help increase traffic and sales
Anyone who wants to learn about how to sell and market energy efficient homes, including homebuilders and their sales and marketing staff, real estate agents, home energy raters, suppliers, trades, manufacturers, architects, consultants, subcontractors, lenders, and government officials are encouraged to attend.
A special thanks to our sponsors who help make this great event possible.
Event Sponsor
Rappahannock Electric Cooperative
In affiliation with:
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