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No More Hugs or Handshakes – Shift Your Ad Strategies Now For Our New Normal (Webinar Recording)

Today’s home shoppers are in a different place than they were a month ago. Did you know that 57% of consumers said they would not buy a product if the product’s ad included people hugging? Have you shifted your approach in today’s climate to make sure you’re connecting with home buyers? It’s time to make sure that every advertising dollar is effective and delivering a strong ROI. During this webinar, our advertising experts will cover the strategies, tactics and messages you need to be considering right now.

Picture of Fredericksburg Area Builder's Association

Fredericksburg Area Builder's Association

The Fredericksburg Area Builders Association (FABA), chartered in 1968 and incorporated in 1980 has hundreds of members both builders and associates. These members represent thousands of people whose livelihoods are directly tied to the building and building-related industries. FABA, a tax-exempt trade association, is affiliated with the National Association of Home Builders (NAHB) and the Home Builders Association of Virginia (HBAV). With its main purpose to create and maintain a favorable climate for the growth and development of the building industry, the Fredericksburg Area Builders Association seeks to develop and maintain high professional business standards with the ultimate goal of providing home ownership to all individuals and families in our area. Centrally located between Washington, D.C., the nation’s capital, and Richmond, Virginia, the state capital, FABA serves the historic City of Fredericksburg, VA area including the surrounding counties of Spotsylvania, Stafford, King George, Caroline, Culpeper and Orange.

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